Office of Public Relations
This Communication and Public Relations Strategy has been developed to ensure that important information is transmitted to the right people, through internal and external communication of the University. The office promotes and protects IGUKA’S image among stakeholders (both national and international) by advancing the university’s competitive advantage expressed in her mandate of a holistic transformation of a student through hands-on and entrepreneurial skills aimed at the development and transformation of society and niche that offers practical education for entrepreneurial skills relevant for social change.
This strategy provides a framework for organizing and implementing the University’s communication and public relations activities, conversant by indication about the institution’s internal and external stakeholders’ perceptions, needs, and expectations and also to cooperate with University Academic Centres to increase student’s enrolment and brand awareness among the targeted audience.
The strategy aims at strengthening public and stakeholder confidence in and support for the University’s mission to nurture excellent academic and professional skills, ethical and spiritual aptitude to effect the holistic transformation of society. and the vision of a university recognized for outstanding transformative scholarship, research, and innovation”.
The Communications and Branding Office is responsible for managing the institution’s overall communication strategy and ensuring a cohesive and consistent brand image. We play a pivotal role in shaping and promoting the university’s reputation, engaging with various stakeholders, and enhancing the overall visibility and recognition of the institution.
- Brand Strategy: Develop and implement a comprehensive brand strategy that aligns with the university’s mission, vision, and values. This involves defining the brand positioning, messaging, and visual identity to ensure consistency across all communication channels.
- Marketing and Advertising: Plan and execute marketing campaigns and initiatives to promote the university’s programs, achievements, and events. This includes utilizing various channels such as print, digital media, social media, and advertising platforms to reach target audiences.
- Public Relations: Manage relationships with the media and handle press releases, media inquiries, and interviews. The office is responsible for cultivating positive relationships with journalists, coordinating media coverage of university events, and ensuring accurate and timely dissemination of information.
- Internal Communications: Develop and implement strategies for internal communications to keep faculty, staff, and students informed about important updates, events, and initiatives. This may involve producing newsletters, internal websites, and organizing town hall meetings or staff retreats.
- Crisis Communication: Develop and implement crisis communication plans to effectively manage and mitigate potential crises or issues that may affect the university’s reputation. The office serves as the central point for coordinating communication during emergencies, working closely with relevant stakeholders and providing accurate and timely information to the public.
- Website and Digital Media: Manage the university’s website, ensuring it is up-to-date, user-friendly, and aligned with the brand identity. The office oversees the creation and maintenance of digital content, including social media platforms, blogs, and online publications, to engage with the university community and wider audiences.
- Content Development: Create and curate content for various communication channels, including written materials, videos, infographics, and other multimedia formats. This involves storytelling, highlighting success stories, research accomplishments, and news about the university, its faculty, students, and alumni.
- Alumni Relations: Collaborate with the alumni office to maintain relationships with the university’s alumni community. This includes organizing alumni events, newsletters, and social media engagement to foster a sense of pride and loyalty among former students.
- Market Research and Analysis: Conduct market research and analysis to identify trends, opportunities, and challenges in higher education and communication. This helps inform the office’s strategies, messaging, and campaign planning to stay relevant and competitive in the education landscape.
- Collaboration and Coordination: Work closely with other university departments, faculty, staff, and student organizations to ensure effective communication and coordination of messaging across the campus community. This involves collaboration on events, initiatives, and strategic partnerships to enhance the university’s brand presence.
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Mr. Josephat Ainomuhangi
Public Relations Officer |
Bachelor of Mass Communication (BCOM) |
